Baselworld 2017: The Bulgari Serpenti Twist Your Time Lets You Have It Your Way


Bulgari Serpenti Twist Your Time

Bulgari has found a way to give buyers 312 options in one timepiece. The company that has made horological history with the world’s smallest tourbillon and minute repeate, and introduced a ladies’ complications, including the Serpenti Incantati Tourbillon and the Lucea Moon Phase, has now created the ultimate fashion watch. The Serpenti Twist Your Time program literally lets you co-design a watch with Bulgari, and you even get to engrave your own name, in the font of your choice, on the caseback.

There are 312 possible variations.

Variations using different case, strap, dial, gemsetting and caseback engraving options add up to 312 possible variations. Bulgari has even developed an app to facilitate the selection process, so you can watch your watch being created on-screen and change your mind about the combination as many times as you want. The 27mm case can be steel or pink gold, with or without diamonds. Dials are black, red, green or white, in mother-of-pearl, sunburst guilloché or lacquer. Strap options include calfskin or exotic Karung (snakeskin) in several color choices – Karung in black, red, white, green or chestnut brown; calfskin in sapphire blue, agate white, ruby red, sandy beige, black or emerald green. Since they are double-wraparound style, the colored straps make a strong statement, and two of them are included with each watch. By the way, they are easily interchangeable, even by a tired journalist on the final day of Baselworld, which you can see here:


Bulgari has created an app for choosing your combination.

Bulgari Serpenti Twist Your Time

One of the options is to engrave the caseback with your name, in the font of your choice.

Bulgari Serpenti Twist Your Time.

The Serpenti Twist Your Time contains a quartz movement, and it is water resistant to 50 meters. The program is being rolled out in a select number of brand boutiques this year.

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